Brand University was excited to learn that Chloe Mitchell, a volleyball player at Aquinas College in Grand Rapids, Mich., has become one of the first college athletes to monetize their brand on social media.
Mitchell’s success comes after the National Association of Intercollegiate Athletics began allowing athletes to profit off of their name, image and likeness in October.
Mitchell is already a seasoned veteran of social media with 2.6 million followers on Tik Tok, 26,000 followers on Instagram, and 5,400 fans on YouTube.
Mitchell is projected to make between $15,000 and $20,000 in NIL earnings for her work.
NIL Outlook: Beginning on Aug. 1, 2021, college athletes could have more opportunities to make money.
Recently proposed rule changes will be voted on by the NCAA Division I Council in January. Updated rules would let athletes:
- Earn money from signing autographs and providing lessons
- Use their NIL to promote products and personal appearances
A typical athlete could be able to earn anywhere from $75,000 to $100,000 annually from their NIL, while ESPN estimates that All-Americans in high-profile sports could generate between $500,000 and $2 million per year.
Read the full article in Forbes Magazine on Dec 23, 2020 by Karen Weaver